ALTA Unveils New Conference for 2017

March 17, 2016

The title insurance industry has experienced recent changes within the regulatory and business environment, exposing the need for ALTA members to approach their industry in a bold and innovative way. ALTA announced a brand new conference to provide the necessary education and information to help its members improve their operations and succeed in the market.

In 2017, ALTA Springboard will replace the Business Strategies Conference. ALTA Springboard, which will be held March 8-10 at the Omni Fort Worth in Fort Worth, Texas, will look different, offer stronger content, interactive education and networking second to none. ALTA announced the new conference during the final Business Strategies Conference, which is being held March 16-18 in Indianapolis.

“Springboard is our vision for all that we can do together—as your association, as a company, as a community of experts and as the protectors of property rights,” said Michelle Korsmo, ALTA’s chief executive officer. “This re-designed meeting represents a culture shift not just for our attendees, but for exhibitors and speakers. We are building a better, stronger, modern meeting. We want title professionals to leave Springboard feeling like they can tackle the big issues facing their organization."

The current landscape has forced title professionals to embrace a strategic shift—moving from thinking about their businesses through a business-to-business lens to thinking about their businesses through a business-to-consumer lens. This intensified the need for ALTA to rethink its conferences and brand Identity. By embracing a new brand for its live media platforms, ALTA is demonstrating its ability to be proactive, provide a clear vision for the future and redefine its purpose and position in the market.

“Our brand is our promise,” Korsmo said. “Our promise is two-fold. First, we promise that change is good. Change allows us to grow and evolve and provide new opportunities. My second promise is that our growth only represents our desire to provide title professionals with the best experience and value possible for their time at these meetings. We want to ensure past and future attendees continually find value in attending this new meeting.”

 


Contact ALTA at 202-296-3671 or communications@alta.org.

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