First American Launches New Property Data Research Website

June 2, 2015

 First American Financial Corp. has launched an all-new DataTree, which provides property-centric information that professionals in the mortgage, real estate and land services industries require to make informed business decisions.

The company said it is built on the industry’s largest database of property and homeowner information and document images, spanning 99 percent of U.S. housing stock and including more than 5.5 billion recorded document images.

"Our extensive market research revealed that professionals have three priorities when choosing a property and mortgage information research solution: data quality, speed and ease of use, both in the office and on their mobile devices," said George Livermore, EVP, First American Data and Mortgage Solutions. "We created DataTree specifically to address these priorities and to deliver insight and flexibility that is superior to any other solution on the market."

Business professionals interviewed by First American cited data quality as the most important element of real estate research. DataTree’s new Verified Record feature uses proprietary processing algorithms to access and verify public record information to provide never-before achieved levels of data verification.  When a data record is verified in this way, the transaction is designated as a Verified Record, “offering an unmatched level of confidence in public record data,” according to First American.

The website incorporates a new search engine called FlexSearch, which allows business professionals to conduct nationwide searches instantly for any name or phrase contained within billions of recorded land documents, such as deeds, judgments, liens and releases.  FlexSearch, a feature available only within DataTree, provides access to information that was previously unsearchable, including homeowner’s association names, attorney names or the names associated with a loan.

First American said that with DataTree Mobile, subscribers can use their mobile phones and tablets to research properties comprising 99 percent of the U.S. housing stock.  The map and GPS technology helps users locate properties quickly.  Once a property is located, users can access property information, recorded document images and property reports. DataTree Mobile is available in Apple’s App Store.

DataTree allows business professionals to find and analyze results by merging map, address, owner, document, parcel number and advanced search options into one intuitive solution, allowing users to conduct more searches in less time, according to First American. DataTree also provides users with the freedom and flexibility to search multiple properties at once, without losing work already performed in any single property search.

For a limited time, First American is offering a free trial of DataTree.  


Contact ALTA at 202-296-3671 or communications@alta.org.

28138