Wyoming Member Company Wins iPad3 for Best Video

November 27, 2012

Jackson Hole Title & Escrow in Wyoming received an iPad3 for creating the most interesting video explaining the value of title insurance.

The video, along with other top entries, were incorporated into ALTA’s general session program at the Annual Convention. Videos can be viewed on ALTA’s YouTube page.

It is important that the title insurance industry continue to help homebuyers understand the product they are buying and the value title insurance provides. We need to constantly seek better ways to communicate our value proposition and make our services more transparent to consumers. To help with this, ALTA asked members to create a video explaining what you do.

One part of Jackson Hole Title's humor-filled, 90-second video parodied the “Most Interesting Man in the World” advertising campaign. The text was altered to say: “I don’t always buy real estate, but when I do, I get title insurance.”

Other notable entries were submitted by TSS Software and Craig Haskins of Knight-Barry Title Group.

Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.