Wyoming Member Company Wins iPad3 for Best Video

November 27, 2012

Jackson Hole Title & Escrow in Wyoming received an iPad3 for creating the most interesting video explaining the value of title insurance.

The video, along with other top entries, were incorporated into ALTA’s general session program at the Annual Convention. Videos can be viewed on ALTA’s YouTube page.

It is important that the title insurance industry continue to help homebuyers understand the product they are buying and the value title insurance provides. We need to constantly seek better ways to communicate our value proposition and make our services more transparent to consumers. To help with this, ALTA asked members to create a video explaining what you do.

One part of Jackson Hole Title's humor-filled, 90-second video parodied the “Most Interesting Man in the World” advertising campaign. The text was altered to say: “I don’t always buy real estate, but when I do, I get title insurance.”

Other notable entries were submitted by TSS Software and Craig Haskins of Knight-Barry Title Group.