First American Unveils Real Estate App for iPhone and iPad

April 27, 2010

First American Title Insurance Co. announced that its AgentFirst app for iPhone, iPad and iPod touch devices is now available for free download from the App Store.

The new AgentFirst app gives real estate and lending professionals mobile access to the nation's largest source of property and ownership information, which covers 97 percent of all U.S. real estate transactions. With First American Title's new AgentFirst app, users with active AgentFirst accounts can easily look up property addresses while in the field to gain access to complete property information and characteristics, historic sales information, tax data and more.

"We are very excited about the potential the AgentFirst app offers to increase the efficiency of our highly mobile work force," said Stefan Peterson, director of operations of Zip Realty, which serves 35 major markets in 22 states and employs more than 3,000 agents. "In our view, the more steps of the real estate transaction that can be completed away from the desktop, the better."

First American Title's new AgentFirst app also allows users to place customer service orders for complimentary property profiles and recorded documents around the clock. Users can receive orders back on their iPhone via email or within the secure AgentFirst website.

According to a 2010 study conducted by the National Association of Realtors Center for Realtors Technology, more than 85 percent of real estate agents say they use a smartphone to conduct real estate business. Of those, 26 percent indicated that they currently use an iPhone, while another 15 percent stated that they are likely to switch to an iPhone within the next 12 months.

"Our new AgentFirst app gives iPhone users unprecedented mobile access to real estate data while enabling them to connect instantly with their local title sales representative," said Larry Godec, chief information officer for First American. "We are committed to giving our customers the data and services they need, when and where they need them, so we are actively working to extend the mobile AgentFirst experience to other popular devices as well."

The AgentFirst app is currently available at no charge from the App Store at http://itunes.com/apps/agentfirstrealestate. For more information, or to establish an AgentFirst account, real estate professionals may contact their local First American Title sales representative.


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.