Reason Number 4: Gordon Bethune knows the art of business turnaround. Find out how he can help your business too.

August 28, 2008


Gordon Bethune knows the art of business turnaround. Find out how he can help your business too.

When Gordon Bethune took over as CEO of Continental Airlines in 1996, the company consistently ranked last in every measurable performance metric including on time arrivals, customer complaints, and mishandled baggage. Continental was constantly in financial trouble. From the ground up, Bethune rebuilt the troubled airline with a focus of customer satisfaction and taking care of his people. Continental went on to post 11 straight quarters of record profits. Its stock price soared from a mere $2 per share to over $50! Under Bethune's leadership, Continental earned more customer satisfaction awards from J.D. Power and Associates than any other airline. In 2004, Fortune Magazine named Continental the most admired airline in the world.

Gordon Bethune is truly a master at the art of turning around a business. He has twice been named one of the top 25 global managers by Business Week magazine and one of the 50 best CEOs by Worth three times. ALTA is proud to present Gordon Bethune as a keynote speaker at the 2008 Annual Convention in Koloa, HI. Bethune will be speaking on dealing with change in uneasy economic conditions, achieving success, and motivating your employees.

Contact ALTA at 202-296-3671 or

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