Marketing is More Than Just Sales – Learn the New Definition of Marketing 101 at ALTA®'s Tech Forum

March 27, 2008

Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers. Join us at the 2008 Tech Forum in Vegas, April 13- 15, 2008 to gain the tools that are needed to effectively market your company and grow your business. Strengthen your marketing skills and discover the new theories of marketing and how to integrate them into your business strategies. Two interactive and informative sessions are being offered:

Stop Marketing! Start Re-Marketing
Monday, April 14, 2008, 1:30 p.m. – 2:45 p.m.

How to Market Your Small to Medium Size Title Company in a Down Market
Monday, April 14, 2008, 3:15 p.m. – 4:30 p.m.

For a complete list of the educational tracks, professional and industry speakers, or to view information on CE/CLE credits, visit the Tech Forum Meeting page. Pre-registration rates still apply or utilize the one-day pass to attend one or two days of the Tech Forum program. Register online today at www.alta.org.


Contact ALTA at 202-296-3671 or communications@alta.org.

SoftPro, based in Raleigh, NC, offers a mature suite of products, designed specifically for the closing and title industry. Our mission is to serve our client base, with best-in-class products and services. Our products are modular so we don't force you to buy anything you don't need. You can always add on as your business grows. Unlike other software companies, we view the sale as the beginning of the relationship rather than the end. North American Title Insurance Company (NATIC) is a seasoned title insurance underwriter, helping title agents to achieve their individual business goals for more than 50 years. Today, the company conducts real estate settlement services in 39 states and the District of Columbia through a network of experienced, independent agents.