HomeGain Breaks Record
May 1, 2002
Internet Co. Announces $8 Million In Commissions Paid To Agents During First Quarter
Inman News Features
Emeryville, Calif.-based HomeGain announced that commissions paid to the company's nationwide network of real estate agents during the first quarter topped a record $8 million. "HomeGain's listing leads are excellent; I've closed 10 transactions with sellers who went online to find the best Realtor to represent them," said Madeline Walker, an agent with Realty Experts in Fremont, Calif.
HomeGain CEO Bruce Schroder attributed the results to HomeGain's business model and agent network."Our model works because it emulates the offline world," he said." Three-year-old HomeGain reported that it distributed a record 50,000 leads to agents in March, triple the volume from one year ago.
Ward Hanson, author of The Principles of Internet Marketing and professor at Stanford Graduate School of Business, said HomeGain has thrived by blending new technology with old-fashioned business principles.
"HomeGain took the time to build a sustainable business model," said Hanson. HomeGain is a matching service for consumers and real estate agents. HomeGain founder Bradley Inman is also a co-founder of and retains an ownership interest in Inman News Features.
Copyright: Inman News Service
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