The Cybersecurity 202: There was another massive data breach. People will probably forget it in a week.

with Aaron Schaffer

A data breach that affected more than 40 million current, former and prospective T-Mobile customers is a massive cybersecurity incident that is bound to spark a public backlash. 

Or, then again, maybe it will be forgotten in a week.

The proliferation of ever-larger breaches during the past decade has left the public so inured to such news that it has become increasingly less likely that a breach will make any public splash at all, no matter how big it is. It’s an effect security researchers describe as “breach fatigue.”