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Technology Forum & Expo Delivers

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May/June 1998 - Volume 77, Number 3

by M. Kathleen Hendrix
Director of Membership & Marketing

By any measure, this frist ever Tech Forum was a major success. The upcoming 1999 edition will be even better.

Quality education at a fair price has always been a main goal of the American Land Title Association® and the 1998 Technology Forum & Expo was no exception. But what is the best way to provide the latest in title industry technology education? With the Technology Forum & Expo, ALTA® seems to have hit on the answer.

The reason for holding the Tech Forum was simple ? the title industry needs and deserves quality technology education at a fair price. In designing the Tech Forum, ALTA® members and staff kept certain goals in mind:

Information must come from the source

Total costs must be affordable

Junior-level staff (not just owners and managers) must directly benefit from attending

By any measure, this first ever Tech Forum was a major success. Original plans called for 300 attendees. As the event drew nearer, more than 600 had registered. Because of the tremendous response, it was necessary to greatly expand the size of the Expo Hall, just to hold the attendees! Registrants quickly learned to get to sessions early ? many stragglers found "standing room-only."

After the event, attendees had high praise for the entire offering. Educational sessions were deemed "excellent," as were social and networking activities. Of those attending, 90 percent promised to attend the next Tech Forum.

The 1998 Tech Forum played host to several premieres. "Men in Plaid" was a fabulous display of Stewart Title’s technology prowess highlighted by sophisticated and elaborate special effects. Likewise, Lawyers Title (now part of LandAmerica Financial Group) premiered their newly created "Nothin’ But Net" product ? a world wide web interface for title transactions.

1999 ? Making it Even Better

The 1999 ALTA® Technology Forum & Expo has been set for February 7 - 9, at Disney’s Coronado Springs Resort, in Orlando, FL. Once again, ALTA® members and staff are working hard to ensure that attendees receive nothing but the best ? Quality Education at a Fair Price, assuring, once again, a Great Value!

Never known for resting on our laurels, ALTA® is planning more quality education for the 1999 event. The upcoming Tech Forum will again contain more than 20 educational sessions focusing on the latest industry advancements. Speakers will again be drawn "from the source," utilizing first hand knowledge whenever possible. For general sessions, the best professional speakers will share their vast and varied knowledge.

Always focused on registrant needs, ALTA® solicited ideas from all who attended this year. Comments received in 1998 called for more classroom sessions and hands-on learning. Advanced attendees asked to be challenged at a higher level. The 1999 Technology Forum & Expo theme, "Moving to the Head of the Class," captures the spirit of attendees seeking to expand their knowledge. An old fashioned classroom learning atmosphere will guarantee that attendees take home an abundance of useful information. Ideas such as a computer classroom, continuing education certification, and hands-on demonstrations are being explored.

Without losing sight of our "Fair Price" goal, the 1999 Tech Forum will see only a slight increase in prices. To keep pace with rising costs, registration and exhibitor booth rental will increase slightly. Total costs to attendees, however, will remain low. Following our tremendous success in 1998, ALTA® successfully negotiated favorable pricing at the same Disney Coronado Springs Resort.

For the second consecutive year, the newest jewel in Disney’s crown will host the ALTA® Tech Forum. This "mid-priced hotel" offers many amenities found at more expensive locations while maintaining room rates at just under $120 a night. And, of course, the service, food and fun are up to Disney’s impeccably high standards.

Look for registration materials for the 1999 Technology Forum & Expo to arrive on your desk later this year. Be sure to mark February 7 - 9, 1999, on your calendar. Once again, we’ll look forward to seeing you in Orlando -- for the best buy anywhere in title industry technology education!



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