September/October 2007 - Volume 86, Number 5

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Cover Story

ALTA® Launches New Consumer Web Site
by Lorri Lee Ragan
The new web site, homeclosing101.org, educates consumers about the closing process, including what happens during a title search and why it's important to obtain an Owner's Policy. ALTA® members can link to the site to educate their customers as well.

Features

ALTA® History
The Way We Were 1989-1998
by William J. McAuliffe, Jr.
The issue of banks and bank holding companies trying to sell title insurance continued to be a challenge for ALTA® this decade. Add to that the emergence of mortgage products that were actually title insurance, and the industry faced some serious competition.

Running Your Business
Solving the Three Biggest Marketing Mistakes Title Companies Make
by Chris Ripley
By analyzing the top three mistakes title companies make when it comes to marketing, you can learn how to avoid them and make smart marketing choices.

Running Your Business
Twenty New Ways to Make Money with Your Title Company
by Michael A. Holden
The title company of the future is not your father's or your grandfather's company. As the title industry becomes more and more scrutinized and regulated, all title companies will have to broaden their revenue base to survive. Here are some ideas to take your company to the next level.

Technology Corner
2007 Member Vendor Directory
Here is a list to help you find a new vendor for your business and technology needs. You will see which ones are exhibiting at ALTA®’s Annual Convention, but you can also visit the Technology section of ALTA®’s Web site to find detailed product information for these companies.