ALTA CEO Challenges Industry to Shift Focus on Consumer

October 8, 2015

ALTA CEO Michelle Korsmo challenged the more than 1,000 attendees at ALTA’s 2015 Annual Convention to shift their focus to the consumer in a way the industry never has before. “The entity with the most information and insight about the consumer holds all the power. Each of you is able to make a difference in getting your organization closer to homebuyers by making modest changes. I want you to shift your thinking and realize that you are the one to do this," Korsmo said.

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Contact ALTA at 202-296-3671 or communications@alta.org.