Take Control of the Message and Own Your Future
October 23, 2014
During the opening general session of ALTA's 2014 Annual Convention in Seattle, a panel including ALTA CEO Michelle Korsmo; Diane Evans, ALTA’s 2014-15 president; Rob Chapman, ALTA’s 2013-14 president; and Frank Pellegrini, ALTA’s 2012-13 president, shared results from ALTA’s yearlong research project aimed at helping the title professionals better communicate the value of the industry. Read on for analysis on the best ways to communicate with various audiences based on research from focus groups and online surveys.
Contact ALTA at 202-296-3671 or communications@alta.org.