The fans have spoken.

This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

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You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!