How often do you attempt to explain what you do to family and friends only to get a blank stare in return? Probably more often than you’d like.
It is important that the title insurance industry continue to help homebuyers (our friends and family) understand the product they are buying and the value title insurance provides them. We need to constantly seek better ways to communicate our value proposition and make our services more transparent to consumers.
To help with this, ALTA wants you to create a video explaining what you do. As a suggestion, get some footage of someone doing a search at a courthouse with tall stacks of files or reviewing records in your title plant. You also could get video explaining how items such as new fences and garages can cause property disputes. Get creative, but avoid using industry jargon such as endorsements, exceptions, curative efforts, liens and so on, as this only creates confusion.
The top videos will be incorporated into our Annual Convention, which is being held Oct. 17-20 at the Broadmoor in Colorado Springs, Colo. The person who produces the best video will win an iPad3. ALTA will post all videos to its website to share with all of our members following the convention.
Videos should be no longer than one minute in length and should be submitted in mp4 or avi format. Videos can be emailed to firstname.lastname@example.org.
Click here to view the complete schedule of the Convention. Register online and save $50.
Also, download the ALTA Smartphone App so you will have all the Convention information on the go
Check out this cool video for the Smartphone application.