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Industry News

Realty Web traffic surges

August 22, 2002

Real estate sites log 2nd largest increase in month-over-month traffic

Inman News Features

Real estate Web sites last month experienced a 15 percent increase in traffic compared with June, making it the second fastest growing Web sector in July, according to a report issued by comScore Media Metrix, which cited 36-year low interest rates for the surge in traffic.

Financial information and advice Web sites logged the largest month-over-month increase with 23.2 million unique users, according to the report, which cited corporate scandals and economic uncertainty for the rise in traffic.

Among the 25 real-estate sites surveyed, all except three experienced traffic gains ranging from five percent to 168 percent, according to the report.

The leaders in month-over-month Web traffic gains were, and, with increases of 168 percent, 87 percent and 87 percent, respectively., and traffic was down 7 percent, 11 percent and 24 percent, respectively. sites, and were among the financial sites that garnered the largest traffic increases in July, with visitation up 40 percent, 23 percent and 11 percent, respectively.

ComScore Networks provides insight into online consumers based on a cross-section of more than 1.5 million global Internet users who have granted the company permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing.

Copyright: Inman News Service

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