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Yahoo! Screams Real Estate

July 18, 2002

Homes Category Front And Center On Home Page

Inman News Features

If there is any question about Yahoo!'s commitment to the real estate category, check out the search engine's home page. Real Estate is front and center and has never had such a prominent place on the firm's home page, which captures the imagination of millions of users every day and more than 1.5 million real estate prospects every month. That number is expected to dramatically increase with the new promotions.

Until recently, the real estate category was hidden at the bottom with a two-word test reference.

Yahoo! has also begun advertising its real estate services with a new tag line "All under one roof."

Yahoo! offers online home and apartment listings, property valuations, a find an agent feature and a smorgasbord of real estate information.

Yahoo! Real Estate was nominated yesterday for an Inman Innovator Award under the category of "Most Innovative Company."

Copyright: Inman News Service

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