The Rise and Retreat of the Megabank

Citigroup’s evolution shows the aspirations and shortcomings of the modern bank

By Chris Canipe, Justin Baer and Peter Rudegeair
Published May 30, 2016
A Business in Flux
1990 to 1998
1999 to 2008
2009 to 2015
The Future

Citigroup revenue by category
Total Revenue
Profits
Note: Bank reporting rules enacted in 2001 required more transparency about revenue sources; Source: S&P Global Market Intelligence
Note: Bank reporting rules enacted in 2001 required more transparency about revenue sources;
Source: S&P Global Market Intelligence