Five-Minute Video Can Be Shared With Customers to
Explain Closing Process and Value of Title Insurance

ALTA partnered with the Designing Spaces television series on Lifetime to explain to homebuyers the closing process and the importance of purchasing an owner’s title insurance policy.

The second airing of the five-minute segment will be broadcast at 7:30 a.m. Friday, June 1. You can click here to view the video.

Since the show reaches more than a million potential and current homebuyers, this represents one of the biggest opportunities we’ve had to make our case to consumers. With continued marketing, we can reach millions more.

ALTA encourages members to share the link of the segment with your customers to help educate them on the importance of title insurance. Here’s an example of a suggested link to include in your email to real estate agents, lenders, builders and attorneys:

  • Lifetime Television did a great job of explaining the closing process. Click here to watch the video.

You can help us spread the word by encouraging your customers to share the video with homebuyers. Here’s suggested text for an email to send to your customers, which they can then share with their homebuying clients:

Buying a house is an exciting time and the more you know about the process, the more relaxed you’ll be going through it. Lifetime Television did a great job explaining the closing process and how purchasing an Owner’s Title Insurance Policy will give you peace of mind that your investment is protected. Click here to watch the video.

To help promote this great video, you can also:

  • Post the video link to your Facebook page
  • Tweet about it using the hashtag #altalife
  • Play the video in your lobby so people can watch while waiting to close

Click here to download the video.

Please let us know how you think the video can be used to promote our great industry. Email suggestions to Jeremy Yohe, ALTA’s director of communications. We also want your feedback on the segment, so send your comments as well.